Brand philosophy
In a sea of sameness, the cobi brand stands apart. Accessible to all – no
pretense or anxiety – Cobi’s style works now and will forever – great taste
that’s fun and personal.
The brand is built around Cobi’s personal style and spirit and her vision of creating real, approachable, comfortable and happy homes and lives. Her friendly, down-to-earth style and creative ‘stamp of approval’ will bring confidence and guidance to the customer.
Design philosophy
cobi is built not only on a unique style but a unique attitude.
The style is pretty, worldly, enduring, sophisticated and vibrant. The attitude
is lively, approachable, charming and fun. It’s an inclusive, approach to
good design – which can all too often be stuffy, confusing and exclusive.
Business portfolio
Cobi’s new brand will consist of collections, inspirations and ideas all
embodying her personal style and spirit. Inspiring and engaging consumers
with unique lifestyle content and beautifully designed, high-quality products.
Cobi & Company is comprised of three businesses, the combination of which enables the Company to cross-promote content and products.
cobi communication is an active website where fans can find Cobi chatting and inspiring all. In future, Cobi will be seen in print – newspaper and magazine; through appearances – live and on television; and in books.
cobi creative features design services and solutions for commercial clients through model homes and condos; residential clients and special events.
cobi collection will lend itself to home and lifestyle products. Cobi will edit the world and bring to market all that is classic, comfortable and chic.
